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Stunning Vintage Photos of Carnaby Street, London in the 1960s

Carnaby Street in London became a globally famous spot during the 1960s. Before this decade, it was a much quieter street, mostly known to locals. But as the 1960s started, something changed, turning it into a center for youth culture and fashion.

The street is located in the Soho area of London, close to other well-known shopping streets. What made Carnaby Street different was that it filled up with small, independent shops that sold clothes unlike anything found in bigger department stores. These shops catered directly to the young people who were creating new styles and trends.

Fashion was the main reason people flocked to Carnaby Street in the 1960s. It was the heart of the Mod style movement, which started in London. Mod fashion for men included sharp, slim-fitting suits, often in bright colors or with bold patterns. Women’s Mod fashion featured short skirts, colorful tights, geometric prints, and unique accessories. The clothes were modern, youthful, and a clear break from the styles worn by older generations.

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The shops on Carnaby Street were small boutiques, not large chain stores. Shop owners often designed the clothes themselves or bought from new, innovative designers. This meant the clothing was often unique and constantly changing. Shopping there was an exciting experience because you could find clothes that were cutting-edge and not available anywhere else.

Carnaby Street also had a strong connection to the music scene of the 1960s. Many popular musicians of the time, who were part of the “swinging London” scene, shopped on the street. This helped make Carnaby Street even more famous. Seeing bands or their fans wearing clothes from Carnaby Street shops on TV or in magazines made everyone want to go there.

The atmosphere on Carnaby Street in the 1960s was lively and energetic. It was a place where young people gathered, not just to shop, but to see and be seen. The street was often crowded with people showing off their new outfits and soaking up the exciting vibe. It felt like the center of everything cool and new happening in London.

#1 December 1967: Christmas decorations on the street.

#2 4th April 1966: Tom Jones has a fitting in Gear boutique.

#4 12 December 1967: A taxi offering free rides to Carnaby Street.

#5 circa 1968: Pop singer Long John Baldry being fitted with a wig at the John Stephen wig centre.

#6 14 October 1966: A young couple coming out of Mates boutique, which sells both men’s and women’s clothing.

#7 1 August 1967: Two young men walk down Carnaby Street.

#8 24th January 1967: Cat Stevens (later Yusuf Islam) leaps a bollard.

#9 8 April 1968: A Triumph Spitfire GT6 parked outside Pop boutique.

#10 May 1964: A ‘Mod’ girl gets measured for a suit.

#11 December 1966: A shop assistant helps a customer in a fashion boutique.

#12 February 1964: Tailor John Stephen, with his Rolls Royce outside his shop.

#13 7 January 1968: A boutique owner holds up Union Jack shirts.

#14 12 May 1966: ‘Living mannequins’ in a shop window.

Written by Kevin Clark

Kevin Clark is a historian and writer who is passionate about sharing the stories and significance behind historical photos. He loves to explore hidden histories and cultural contexts behind the images, providing a unique insight into the past.

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