These images reveal the post-World War Two invention of inflatable bras. Women strived to look like Marilyn Monroe, and the demand for inflatable bras increased.
In 1947, Christian Dior revolutionized fashion with his “New Look,” and by 1952, if you didn’t have the rocket breasts of that year’s “it girl” Marilyn Monroe, how could you get the rocket bosoms necessary for the perfect fit of your Dior-inspired fashions?
La Resista Corset Co. of Bridgeport, Connecticut, came up with the solution: inflatable assets under the brand name Tres Secrete. Tres Secrete had plastic pads inside the cups that could be blown up using a small straw.