The good old days of Yugoslavian technology magazine Racunari – where the only thing more exciting than the latest computer hardware, was the sultry models posing with them.
Yes, that’s right folks, back in the 70s and 80s, computer advertisements in Racunari magazine were not just about the specs and features, but also about the sex appeal. Because, let’s be real, what’s a better way to sell a computer than by suggesting that owning one will make you irresistible to the opposite sex?
These vintage ads were a true work of art, featuring women in suggestive poses, sometimes in clothing that would make today’s social media censors have a field day, and with the computer hardware or software prominently displayed. It was almost as if the ad creators were saying “hey, buy this computer, and you’ll be able to seduce the ladies in no time.”
It’s hilarious to look back at these advertisements now and see how ridiculous they were, but it’s also a reminder of how far advertising has come in terms of representation and objectification.
