In the early 1970s, Detroit was a city at a crossroads. While facing economic headwinds and social change, its streets and neighborhoods were alive with a distinct culture and a resilient spirit. It was this everyday world that photographer Dave Jordano, then a young student, documented between 1972 and 1973. His photographs capture the city not as a symbol of decline, but as a place filled with life, style, and a strong sense of community.
The Street as a Social Hub
Jordano’s photographs reveal that the streets of 1970s Detroit were the main stage for social life. People lived their lives outdoors, interacting on front porches, sidewalks, and street corners. The images show children playing games in the street, teenagers leaning against cars, and neighbors engaged in conversation. These were not posed scenes; they were candid moments of daily existence in neighborhoods across the city.
The automobile was central to this landscape. Cars were more than just transportation; they were a core part of the city’s identity and a personal statement for their owners. Jordano’s work features classic 1970s muscle cars and sedans, often customized, parked along residential streets or cruising down main roads. These vehicles were a constant presence, serving as backdrops for social gatherings and symbols of the Motor City’s culture.
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The Fashion and Style of the Era
The people in these photographs showcase the bold and distinctive fashion of the early 1970s. For men, the style included wide-collared shirts, often with colorful patterns, paired with bell-bottom pants. Platform shoes were a popular footwear choice. Afros and longer hairstyles were common, reflecting the trends of the time.
Women’s fashion was equally expressive. They wore outfits that featured vibrant colors and patterns, including halter tops and high-waisted pants. The photographs capture a sense of personal style and pride in appearance. From the way people dressed to the way they carried themselves, there was a clear sense of confidence and individuality.
