in

Vintage Photos Show French People Tasting Coca-Cola For the First Time

Coca Cola, came to France in 1919, when Raymon Aaron Linton registered the brand in France. French infantry officer Georges Delcroix started importing and selling the drink in Bordeaux. However, it was not popular as it was in the United States. It was the first major flavorful nonalcoholic beverage widely consumed, and it became even more popular during Prohibition.

In 1950, Coca Cola decided to boost the sales by marketing the product directly to the people. Under the slogan ‘Drink Fresh’ Coca Cola vans toured in the cities, towns and streets of France and distributed the samples to adults and children. The LIFE magazine photographer Mark Kauffman was there to photograph the genuine reactions of French people trying the drink for the first time. As these pictures show, the French didn’t initially find the ‘great taste of Coke’, all that great.

#1 Coke comes to France.

Coke comes to France.

Leave a Reply

Your email address will not be published.

#2 At a Paris bar, a man in a beret spits a mouthful of Coca-Cola at the camera.

At a Paris bar, a man in a beret spits a mouthful of Coca-Cola at the camera.

Leave a Reply

Your email address will not be published.

#3 View of a Coca-Cola delivery truck as it crosses Pont de l’Archeveche, near the cathedral Notre Dame de Paris.

View of a Coca-Cola delivery truck as it crosses Pont de l’Archeveche, near the cathedral Notre Dame de Paris.

Leave a Reply

Your email address will not be published.

#4 A bystander watches as a man pours a bottle of Coca-Cola into a glass held by a smiling, elderly man, in Paris, France.

A bystander watches as a man pours a bottle of Coca-Cola into a glass held by a smiling, elderly man, in Paris, France.

Leave a Reply

Your email address will not be published.

#5 Several unidentified men drink bottles of Coca-Cola, in Paris, France.

Several unidentified men drink bottles of Coca-Cola, in Paris, France.

Leave a Reply

Your email address will not be published.

#6 People buying Coca-Cola at an air exhibition.

People buying Coca-Cola at an air exhibition.

Leave a Reply

Your email address will not be published.

#7 Coca-Cola magazine ad. 1945.

Coca-Cola magazine ad. 1945.

Leave a Reply

Your email address will not be published.

#8 In a Paris shop, a man pours a bottle of Coca-Cola into a glass held by an elderly woman.

In a Paris shop, a man pours a bottle of Coca-Cola into a glass held by an elderly woman.

Leave a Reply

Your email address will not be published.

#9 Watched by a man with several bottles in his hands, a woman drinks a bottle of Coca-Cola in a shop, in Paris, France.

Watched by a man with several bottles in his hands, a woman drinks a bottle of Coca-Cola in a shop, in Paris, France.

Leave a Reply

Your email address will not be published.

#10 A young woman drinks a bottle of Coca-Cola in a Paris shop.

A young woman drinks a bottle of Coca-Cola in a Paris shop.

Leave a Reply

Your email address will not be published.

#11 A Coca-Cola delivery driver sits in the open door of his truck while on a break, in France.

A Coca-Cola delivery driver sits in the open door of his truck while on a break, in France.

Leave a Reply

Your email address will not be published.

#12 An unidentified couple sit at a sidwalk cafe near the Eiffel Tower and read. Each has a bottle of Coca-Cola in front of them.

An unidentified couple sit at a sidwalk cafe near the Eiffel Tower and read. Each has a bottle of Coca-Cola in front of them.

Leave a Reply

Your email address will not be published.

#13 The salesmen took to the streets of the capital to distribute marketing material in Parisian cafés and give samples to adults and children

The salesmen took to the streets of the capital to distribute marketing material in Parisian cafés and give samples to adults and children

Leave a Reply

Your email address will not be published.

#14 A group of people trying the Coca Cola.

A group of people trying the Coca Cola.

Leave a Reply

Your email address will not be published.

#15 To get Parisians to part with their beloved wine was going to be one tough feat.

To get Parisians to part with their beloved wine was going to be one tough feat.

Leave a Reply

Your email address will not be published.

#16 This man probably didn’t like the taste.

This man probably didn’t like the taste.

Leave a Reply

Your email address will not be published.

#17 A man trying the Coca Cola drink for the first time ever.

A man trying the Coca Cola drink for the first time ever.

Leave a Reply

Your email address will not be published.

#18 A young boy tasting Coca Cola.

A young boy tasting Coca Cola.

Leave a Reply

Your email address will not be published.

Written by Jacob Aberto

Sincere, friendly, curious, ambitious, enthusiast. I'm a content crafter and social media expert. I love Classic Movies because their dialogue, scenery and stories are awesome.

Leave a Reply

Your email address will not be published.