The 1950s saw significant changes in the way women were portrayed in the media. The image of the perfect housewife – impeccably dressed, with a perfectly coiffed hairstyle and red lipstick – became the standard. Women were expected to be graceful, nurturing, and devoted to their families, all while maintaining a glamorous appearance.
Despite these traditional expectations, the 1950s also saw a growing number of women entering the workforce and enjoying greater independence. And with this newfound freedom came a continuation of the trend of women smoking cigarettes.
Tobacco companies were well aware of the potential market in female consumers and continued to create ads that targeted women. These ads often portrayed smoking as a glamorous and sophisticated habit, with images of elegant, well-dressed women enjoying a cigarette. Some ads even suggested that smoking could help women maintain a slim figure, as cigarettes were thought to suppress appetite.
During this time, the design of cigarettes and smoking accessories also catered to women’s tastes. Filtered cigarettes, which were considered a “cleaner” and more “ladylike” option, became increasingly popular among women. Brands like Virginia Slims and Eve introduced slim and stylish cigarettes designed specifically for women. Even cigarette cases and lighters became fashionable accessories, with designs featuring delicate patterns, pastel colors, and glamorous finishes.
The 1950s also saw the rise of television, and women smoking cigarettes were a common sight on both the small and big screens. Iconic actresses like Audrey Hepburn, Marilyn Monroe, and Elizabeth Taylor were often seen smoking on-screen, further perpetuating the glamorous image of female smokers. Cigarette smoking was still seen as glamorous and sophisticated, but the seeds of doubt about its safety were beginning to take root.
