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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

Toilet paper became easily available in the mid-19th century when Joseph Gayetty of New York marketed a “Medicated Paper, for the Water-Closet,”. However, the marketing of the product is a bit tricky from the beginning. It is difficult for marketers and advertising companies to describe the features and qualities of their products and how it is different from others. The early marketing strategies targeted hygiene and medical reasons to promote toilet papers.

Gayetty advertised his product as ‘medical paper’, while other brands advertised it as a ‘paper for hemorrhoids’. Presenting the product in medical terms was the only way to sell bathroom tissue. Northern Tissue’s marketed their product as a sustainable and durable product in the 1920s. They published their ads in Life Magazines. After the 1940s brands improved their marketing strategies. Prized textures, convenience, satisfaction, and conscientiousness became the key messages.

In 1945, Scott focused on the role of the roll in germs at bay – foretelling the future for facial tissue. Scott actually illustrated the use of a mask made of tissue paper in order to avoid physical and “aerial” contact with the menace of the common cold. Mostly women and children were featured in the advertisements.

Take a look at these vintage ads that show how companies and bands sold their toilet papers in the past.

#1 Mary was so fidgety because she was using wrong toilet paper.

Mary was so fidgety because she was using wrong toilet paper.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#2 Toilet papers can cause illness.

Toilet papers can cause illness.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#3 Watch out for unsafe bathroom paper.

Watch out for unsafe bathroom paper.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#4 Multiplied strength for the new Mr. Thirsty Fibre.

Multiplied strength for the new Mr. Thirsty Fibre.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#5 Closed Quarantine by order of Health Commissioner.

Closed Quarantine by order of Health Commissioner.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#6 Toilet paper require to grown menhood in boys.

Toilet paper require to grown menhood in boys.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#7 Women are especially susceptible to troubles caused by harsh toilet tissues.

Women are especially susceptible to troubles caused by harsh toilet tissues.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#8 Harsh toilet paper may cause toruble.

Harsh toilet paper may cause toruble.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#9 Millions of people suffering from troubles caused by harsh toilet tissues.

Millions of people suffering from troubles caused by harsh toilet tissues.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#10 Two out of three tissues found to contain Harmful Acids.

Two out of three tissues found to contain Harmful Acids.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#11 ScotTissue Towels In Double Standard Out.

ScotTissue Towels In Double Standard Out.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#12 Vintage toilet ads.

Vintage toilet ads.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#13 Come over my house, we have nice soft toilet tissues.

Come over my house, we have nice soft toilet tissues.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#14 Is there a health Factor in Bathroom Paper?

Is there a health Factor in Bathroom Paper?

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#15 Soft as old Linen.

Soft as old Linen.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#16 Call for Northern tissue.

Call for Northern tissue.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#17 Sani-tissue with free toilet paper holder.

Sani-tissue with free toilet paper holder.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#18 She is not intelligent because of the wrong toilet tissue choice.

She is not intelligent because of the wrong toilet tissue choice.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#19 Only this one toilet tissue is fine and firm and soft.

Only this one toilet tissue is fine and firm and soft.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#20 Soft Absorbent strong pure.

Soft Absorbent strong pure.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#21 Delsey won’t irritate or cause discomfort.

Delsey won't irritate or cause discomfort.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#22 Toilet tissues in your favorite colors.

Toilet tissues in your favorite colors.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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#23 Dorothy’s tender skin is no longer inflamed because of the right toilet papers.

Dorothy's tender skin is no longer inflamed because of the right toilet papers.

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Vintage Ads Show How Companies Sold Toilet Papers from the Early-20th Century

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Written by Jacob Aberto

Sincere, friendly, curious, ambitious, enthusiast. I'm a content crafter and social media expert. I love Classic Movies because their dialogue, scenery and stories are awesome.

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