In 1965, the U.S. diplomatic residence in Oslo, known as Villa Otium, transformed into an exclusive fashion venue. Ambassador Margaret Joy Tibbetts opened the doors of the Art Nouveau mansion to host this unique cultural event. She collaborated directly with Pan American World Airways to bring the glamour of the “Jet Age” to the Norwegian capital. Jane Kilbourne, Pan Am’s first marketing manager, traveled to Oslo to organize and present the show.
The audience consisted of Norwegian socialites, diplomats, and journalists who sat in rows within the residence’s spacious drawing rooms. Models walked through the ornate halls, contrasting modern 1960s designs against the building’s historic architecture. The clothing on display focused specifically on the needs of the international traveler. The collection featured tailored wool suits and wrinkle-resistant dresses intended for women flying across continents.
Photographer Klæboe documented the proceedings for the magazine Billedbladet Nå. His images captured the models posing near the grand windows and dark wood paneling of the embassy residence. Jane Kilbourne narrated the event, emphasizing how American fashion blended style with the practicality required for air travel. The show highlighted the influence of aviation on clothing, promoting garments that were lightweight and easy to pack. This partnership between the embassy and the airline served as a display of American soft power, linking commerce and diplomacy through style.
