At the turn of the 20th century, Atlantic City was in the middle of a dramatic transformation. The modest boarding houses that had defined the city’s earlier character were rapidly giving way to grand hotels, wide wooden boardwalks, and the kind of spectacle that drew visitors by the thousands. What had once been a quiet seaside retreat was becoming one of the most visited destinations on the East Coast. These photographs capture that moment in time — streets full of life, beaches packed with bathers, and a skyline rising hotel by hotel.

Virginia Avenue was one of Atlantic City’s most recognizable corridors, cutting from the Boardwalk straight into the heart of the city. Hotels lined the route, and their names — the Islesworth, the Grand Atlantic, the Traymore — became familiar to generations of vacationers. The avenue itself was busy with foot traffic, horse-drawn vehicles, and the kind of bustling energy that defined early resort life.


The Traymore Hotel was one of the most prominent buildings on the Atlantic City skyline in the early 1900s. Construction on its famous domed structure began in this period, and its presence near the Boardwalk made it a constant backdrop in photographs of the era. Young’s Hotel, visible from the Boardwalk, was another fixture — a large establishment catering to the wave of tourists arriving by rail from Philadelphia and New York.


The piers were the entertainment anchors of Atlantic City. Steeplechase Pier, named after the famous amusement venue in Coney Island, stretched out over the Atlantic and offered rides, games, and a place to promenade above the surf. Bathers crowded the beach below, dressed in the full wool bathing suits typical of the era — long-sleeved, knee-length garments that look remarkably heavy by modern standards. Men, women, and children alike wore them without exception.


By 1905, the beach at Atlantic City was one of the most photographed stretches of sand in America. Postcards and press images circulated widely, and photographers set up regularly to document the bathing hour — a specific window of time each day when visitors entered the water. The ritual was almost theatrical. People posed for cameras with arms raised, groups formed, and the whole scene had an organized, almost choreographed quality to it.



The Hotel Chalfonte was one of the longest-standing landmarks on the Boardwalk. Built in the 1860s and expanded multiple times, it remained a popular destination well into the early 20th century. Its position directly on the Boardwalk made it a prime spot, with guests able to step from their hotel directly onto the wooden planks and join the flow of strollers, rolling chair riders, and day-trippers moving up and down the waterfront.


Rolling chairs were a signature feature of the Atlantic City Boardwalk. Pushed by attendants, these wicker chairs on wheels allowed visitors — particularly the elderly or those simply wanting a leisurely ride — to travel the length of the Boardwalk without walking. The chairs became so closely associated with the city that they appeared in nearly every photographic survey of the era. Virginia Avenue was one of the streets where they were especially common, rolling between hotels and the beach.



The Marlborough-Blenheim Hotel was another landmark under construction in the early 1900s. Its distinctive Moorish-style domed towers made it one of the most visually striking buildings on the Boardwalk. The hotel was built in phases, with the Blenheim portion — the reinforced concrete structure — completed around 1906. It frequently appeared in photographs of the period, its domed silhouette visible above the beach crowds and rolling chairs below.


Getting to Atlantic City in the early 1900s was straightforward — the Pennsylvania Railroad ran frequent service directly into the city. Upon arrival at the depot, hotel omnibuses lined up to collect guests. These horse-drawn vehicles, marked with their hotel’s name, ferried arrivals through the streets and delivered them directly to the front doors of establishments like the Traymore or the Marlborough-Blenheim. It was an efficient and well-practiced system by 1906.



Brady’s Baths was one of several bathhouse facilities near the beach that allowed visitors to change into their bathing suits and store their belongings while they swam. These establishments were practical necessities in an era when most visitors arrived by rail without a nearby hotel room. The proximity of Brady’s Baths to the Traymore Hotel and the Marlborough-Blenheim placed it squarely at the center of Atlantic City’s busiest beachfront corridor.



Haddon Hall was situated directly on the Boardwalk and catered to a high-end clientele. By 1907, it was already one of the established names in Atlantic City hospitality. The Seaside Hotel, known also as the Seaside House, occupied a different tier of the market — smaller and less ornate, but still positioned to capture the steady flow of visitors who made Atlantic City their summer destination year after year.



Ponies on the beach were a genuine attraction in early 1900s Atlantic City, not simply a curiosity. Children and adults paid for rides along the waterline, and the animals became a familiar part of the beach scene. Photographs from 1905 show them clustered near the water’s edge alongside strollers, beach babies in prams, and the ever-present crowds moving up and down the sand. The Boardwalk above buzzed with a similar mix of foot traffic and rolling chairs.



Steel Pier opened in 1898 and quickly became the most famous of Atlantic City’s entertainment piers. By 1910, it was running full programs of variety acts, moving pictures, and other performances. Steeplechase Pier operated nearby, and the two together defined the city’s reputation as a place where the ocean was almost secondary to the entertainment on offer. The stretch of beach between these piers was among the most densely packed in any photograph from the era.



Atlantic Avenue ran parallel to the Boardwalk and served as the city’s main commercial street. By 1908, it was lined with shops, restaurants, and businesses serving the resort economy. Virginia Avenue, running perpendicular from the Boardwalk into the city, was visible in photographs as a densely built corridor of hotels and storefronts. These streets formed the urban skeleton of a city that was, in every measurable sense, booming.



The beach crowds in these photographs are striking not just for their size but for their dress. Even in the surf, visitors wore clothes that covered nearly every inch of skin. Women’s bathing costumes included skirts, stockings, and caps. Men wore full-body suits. Beach culture in 1906 looked almost nothing like what the same shoreline would see two decades later, and photographers who set up on the sand captured a world where the rules of social dress extended all the way to the water’s edge.



Life-saving lookout stations were positioned along the beach to monitor swimmers and respond to emergencies. By 1917, these posts were staffed by trained crews who kept watch over the increasingly crowded surf. The inlet pier, photographed in 1904, marked the northern end of the main beach area and was a popular spot for fishing and watching boat traffic move in and out of the bay behind the barrier island.



The photographs from around 1900 show a beach that was already well-organized and heavily visited. Umbrella stands, bathhouses, and beach attendants were all in place. The water itself drew people in regardless of the cumbersome attire required. Families, couples, and groups of friends made the trek from the city specifically for the experience of standing in the Atlantic surf — an activity that had enough novelty in the early 1900s to justify the journey by rail and the cost of a hotel stay.



Surfing the waves in early 1900s Atlantic City meant standing waist-deep and letting the ocean do the work. There were no surfboards, no wetsuits, and no boogie boards. The pleasure was entirely in the water itself — the cold, the salt, the physical sensation of the tide pushing and pulling. Groups photographed in the surf often appear mid-laugh, mid-splash, or simply standing still in the water, faces toward the camera, letting the moment be recorded.



Children were a constant presence on the Atlantic City beach. In photographs from the late 1890s and early 1900s, kids played with ropes, built in the sand, and waded at the shoreline under the watch of adults nearby. The beach functioned as a family space in a way that the piers and hotels did not — open, free, and accessible to anyone who made the trip to the Jersey Shore.



Being photographed at the beach was itself a popular activity. Itinerant photographers set up along the sand and on the Boardwalk, offering to capture groups and individuals for a small fee. The resulting images — stiff poses, direct stares into the lens, hands raised or arms linked — became souvenirs of a day at the shore. Many of these photographs eventually entered public archives, surviving as the clearest record of what Atlantic City looked and felt like in those early decades.



The “looping the loop” photograph from 1901 documents one of the mechanical amusement rides operating in the city at that time. These early thrill rides drew crowds and represented the expanding entertainment industry taking root alongside Atlantic City’s resort economy. By the mid-1900s, Atlantic City would formalize much of this entertainment infrastructure — the city purchased land for Convention Hall, later known as Boardwalk Hall, for $1.5 million. Under Mayor Edward L. Bader, who was elected in the 1920s, the city made the large-scale civic investments that positioned it as more than just a summer escape.



The 1906 beach scene photographs show a shoreline that looks almost impossibly busy. People stood shoulder to shoulder in both the sand and the surf, with the wooden Boardwalk visible above and the hotel rooflines beyond that. Atlantic City in this period ran on tourism, and everything — the hotels, the transit lines, the bathhouses, the piers — was built and operated to keep that engine running. These images from 1904 and 1905 are among the most complete visual records of that system at full speed.







The roads are littered with clothing and horse spit. There’s nothing like sweating your butt off with that pleasant aroma in the air.
While the idea of going back to the early 1900s scared me, I can say I bet the water, boardwalk, and city streets were cleaner.
Thanks for sharing – I grew up in AC in the 80s/90s, but my grandparents had all types of pictures like these in storage. Come to think of it, I should try tracking those down and scanning them. There are a lot of AC history buffs out there that could help identify landmarks and people.
Not many people could swim back then so they mostly stayed on the beach or only went in the water up to their knees.
The term bathing is accurate, my grandfather was born in the 20s and spoke a lot about the steel pier in ac. He only used the term bathing, never said swimming.
lol some of these captions are bizzare “The Jersey Shore circa 1910. Bathers at Atlantic City. Many of them gamely striking a pose for the camera as they peer into the existential void.”
I don’t see one overweight person? Wtf happened? People must of been much more pleasant to be around back then.
These photos are incredible, some of the best I’ve seen.
Imagine how cool Atlantic County could have been without corrupt Republicans running it into the ground lmao
Good news. Over the last 35 years, 7 of 8 mayors of AC have been Democrats. They’ve turned it all around and AC is in great shape now.
Atlantic County
Ah. I see now. Can you explain how Atlantic County was run into the ground by corrupt Republicans? Admittedly, I have only ever gone to Atlantic City so I’m not sure what has happened to the rest of the area.
It’s a shame so many of those beautiful buildings no longer exist
The old buildings got torn down because they were obsolete.
For example, many of the old ‘beautiful’ AC hotels did not have a bathroom in each room. You had to use a communal bathroom at the end of the hallway.
Once visitors expected to have their own private bathroom, these old places couldn’t compete so they got torn down. Even if the owners wanted to remodel them, it was so costly it didn’t make economic sense..
I know– still makes me sad when cool architecture is lost