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The First Super Bowl in 1967: When the Green Bay Packers Crushed the Kansas City Chiefs

On January 15, 1967, the Los Angeles Memorial Coliseum hosted a game that had never been played before. The NFL and the AFL, two rival professional football leagues, agreed to pit their best teams against each other. The NFL sent the Green Bay Packers, who had gone 12-2 and beaten the Dallas Cowboys for the league title. The AFL sent the Kansas City Chiefs, who finished 11-2-1 and defeated the Buffalo Bills to claim their championship. Tension between the leagues ran high. Most football fans expected the established NFL to dominate.

Kansas City's Fletcher Smith, with the Green Bay Packers massed behind him, prior to the start of Super Bowl I, Los Angeles, 1967
Kansas City’s Fletcher Smith, with the Green Bay Packers massed behind him, prior to the start of Super Bowl I, Los Angeles, 1967
The Kansas City Chiefs wait to take the field against the Packers prior to the start of Super Bowl I, Los Angeles, 1967
The Kansas City Chiefs wait to take the field against the Packers prior to the start of Super Bowl I, Los Angeles, 1967

Green Bay’s offense was led by quarterback Bart Starr, who controlled the game from the start. His most surprising weapon was wide receiver Max McGee, a backup who stepped up and delivered one of the finest performances of the day — seven receptions for 138 yards and two touchdowns.

Green Bay's Jerry Kramer — a tremendous offensive lineman who, for some reason, was never inducted into the Pro Football Hall of Fame — in Super Bowl I, 1967
Green Bay’s Jerry Kramer — a tremendous offensive lineman who, for some reason, was never inducted into the Pro Football Hall of Fame — in Super Bowl I, 1967
Super Bowl I, 1967
Super Bowl I, 1967

Running back Elijah Pitts also punched in a touchdown for the Packers, breaking through a Kansas City defense that found itself overmatched. Green Bay built a lead and never let up.

Green Bay's Elijah Pitts eludes Kansas City defenders, Super Bowl I, 1967
Green Bay’s Elijah Pitts eludes Kansas City defenders, Super Bowl I, 1967
Chiefs linebacker E. J. Holub, Super Bowl I, 1967
Chiefs linebacker E. J. Holub, Super Bowl I, 1967
Green Bay wide receiver Max McGee, Super Bowl I, 1967. His line for the game- seven receptions, 138 yards, two TDs
Green Bay wide receiver Max McGee, Super Bowl I, 1967. His line for the game- seven receptions, 138 yards, two TDs

Head coach Vince Lombardi had Green Bay prepared at every level. The Packers’ defense smothered Chiefs quarterback Len Dawson, keeping Kansas City from finding any offensive rhythm.

Packers head coach Vince Lombardi, Super Bowl I, 1967
Packers head coach Vince Lombardi, Super Bowl I, 1967
Green Bay QB and game MVP Bart Starr, Super Bowl I, 1967
Green Bay QB and game MVP Bart Starr, Super Bowl I, 1967
Super Bowl I, 1967
Super Bowl I, 1967
Elijah Pitts (#22) running the Packers' 'power sweep,' Super Bowl I, 1967
Elijah Pitts (#22) running the Packers’ ‘power sweep,’ Super Bowl I, 1967

Inside the Kansas City locker room, the mood before kickoff had been confident. Tight end Reggie Carolan and defensive lineman Jerry Mays were among those who believed the AFL could compete with the older league.

Tight end Reggie Carolan in the Chiefs' locker room, Super Bowl I, 1967
Tight end Reggie Carolan in the Chiefs’ locker room, Super Bowl I, 1967
Kansas City defensive lineman Jerry Mays prior to Super Bowl I, 1967
Kansas City defensive lineman Jerry Mays prior to Super Bowl I, 1967
Kansas City sideline, Super Bowl I, 1967
Kansas City sideline, Super Bowl I, 1967

On the field, Green Bay’s receivers continued to take punishment from the Kansas City secondary. Carroll Dale absorbed a hard hit from Chiefs defensive back Willie Mitchell — but the Packers never slowed down.

Green Bay receiver Carroll Dale hit by the Chiefs' Willie Mitchell, Super Bowl I, 1967
Green Bay receiver Carroll Dale hit by the Chiefs’ Willie Mitchell, Super Bowl I, 1967
Quarterback Len Dawson in the Chiefs' locker room, Super Bowl I, 1967
Quarterback Len Dawson in the Chiefs’ locker room, Super Bowl I, 1967

Green Bay fullback Jim Taylor was another physical force throughout the game, grinding out yards against the Chiefs’ front seven. Taylor was repeatedly met by Kansas City tacklers but kept the Packers’ ground attack churning.

Green Bay's Jim Taylor (#31), Super Bowl I, 1967
Green Bay’s Jim Taylor (#31), Super Bowl I, 1967
Super Bowl I, 1967
Super Bowl I, 1967

Kansas City’s Fred “The Hammer” Williamson entered the game boasting he would punish Green Bay receivers. Instead, he was carried off the field with a broken arm late in the game.

Kansas City's injured Fred Williamson carried off the field, Super Bowl I, 1967
Kansas City’s injured Fred Williamson carried off the field, Super Bowl I, 1967
Kansas City head coach Hank Stram, Super Bowl I, 1967
Kansas City head coach Hank Stram, Super Bowl I, 1967
Jim Taylor tackled by the Chiefs' Sherrill Headrick, Super Bowl I, 1967
Jim Taylor tackled by the Chiefs’ Sherrill Headrick, Super Bowl I, 1967

Green Bay’s Paul Hornung, a Hall of Fame halfback, watched from the sideline after an injury kept him out of the game entirely. His absence barely mattered — the Packers had more than enough firepower.

Paul Hornung (#5), a future Hall of Famer who did not play in the game due to injury, Super Bowl I, 1967
Paul Hornung (#5), a future Hall of Famer who did not play in the game due to injury, Super Bowl I, 1967
Jim Taylor, Super Bowl I, 1967
Jim Taylor, Super Bowl I, 1967
Jim Taylor, Super Bowl I, 1967. Packer lineman at left is the great Fuzzy Thurston
Jim Taylor, Super Bowl I, 1967. Packer lineman at left is the great Fuzzy Thurston

As the final whistle approached, the Kansas City sideline went quiet. The Chiefs had been competitive early but were ultimately overwhelmed in every phase of the game.

On the Kansas City sideline, Super Bowl I, 1967
On the Kansas City sideline, Super Bowl I, 1967
Fred 'The Hammer' Williamson led from the field at the end of the first Super Bowl, 1967. Williamson broke his arm during the game
Fred ‘The Hammer’ Williamson led from the field at the end of the first Super Bowl, 1967. Williamson broke his arm during the game

The final score was 35-10. Bart Starr was named the game’s MVP. When it was over, players from both teams made the walk back to the locker rooms — Green Bay’s men as champions of professional football’s first true inter-league title game.

The Packers' Herb Adderley and Kansas City's tight end Fred Arbanas head to the lockers after Green Bay's 35-10 victory in Super Bowl I, Los Angeles, 1967
The Packers’ Herb Adderley and Kansas City’s tight end Fred Arbanas head to the lockers after Green Bay’s 35-10 victory in Super Bowl I, Los Angeles, 1967
Sherrill Headrick, Jerry Mays and other Kansas City Chiefs, Super Bowl I, 1967
Sherrill Headrick, Jerry Mays and other Kansas City Chiefs, Super Bowl I, 1967
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Written by Michael Rodriguez

Michael Rodriguez is a content creator and historian who specializes in creating viral listicles and other engaging content about historical photos and events. He has a passion for history in a fun and accessible way, curating interesting and informative lists that showcase the lesser-known stories and significance behind famous historical events and figures.

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