In 1950, LIFE magazine photographer Ed Clark turned his lens toward Hollywood’s hopeful young actresses. Clark was already well-known for capturing major news events, but his celebrity assignments showed a different side of his skill. His photojournalist instincts gave even posed shots a sense of personality and life.
The pinup style was everywhere in 1950. Studios used these widely circulated images to build public interest in their rising stars. Actresses appeared in playful, eye-catching poses — often in swimwear, shorts, or themed costumes — a look commonly called “cheesecake.” Clark shot these sessions in studios, private homes, and poolside locations across California.
Hollywood’s studio system in 1950 was built on image control. Every photograph published in a major magazine like LIFE helped shape how the public saw a star. For younger actresses still climbing the industry ladder, a well-placed photo spread could make a real difference to their careers.
Clark’s 1950 series featured several starlets in themed and costumed setups. Lucille Barkely appeared as a witch. Peggy Castle posed as Cupid and also in a bikini paired with boots and a six-gun holster — a mix of glamour and humor that was typical of the era’s pinup style.
Clark shot nearly all of his work in black and white, which was standard for magazine photography at the time. His background in photojournalism made him especially effective at using light to bring out mood and character, even in highly staged settings.
Susan Cabot and Yvonne De Carlo were among the actresses Clark featured in this assignment. Yvonne De Carlo was already an established name in Hollywood by 1950, while others like Cabot were still building their profiles. Each photograph was a deliberate tool for public image-making.
