In the summer of 1970, American beaches and pools experienced an exciting innovation that forever transformed the way women experienced water: the Ever-Float Safety Swimsuit. This wasn’t just your ordinary swimwear. The Ever-Float suit was a game-changer, a swimsuit that ensured buoyancy even for those who couldn’t swim. It promised safety, style, and comfort, all without the need for any inflatable devices or adjustments. Let’s dive into the fascinating story of this revolutionary swimwear.
Staying Afloat with Ever-Float
Lee Beachwear Company, the exclusive creators of the Ever-Float, engineered this unique swimsuit with built-in buoyancy. The secret to Ever-Float’s success lay in its design – thin, puncture-proof panels composed of millions of captive air cells were incorporated into the suit. These panels were almost imperceptible to the eye, becoming invisible when worn. But their effect was undeniable. Not only did they ensure buoyancy, but they also functioned like a girdle, offering a slenderizing effect.
The Ever-Float became an instant hit across American resorts, from the sun-kissed beaches of California to the vibrant shores of Florida. The suit’s safety feature, combined with its fashionable design, made it a sought-after accessory for beachgoers and water sports enthusiasts alike.
Fashion Meets Functionality
The Ever-Float suits weren’t just about safety; they were a perfect marriage of style and practicality. The suits were made from quick-drying faille lastex, a high-quality fabric known for its durability and elasticity. This fabric not only allowed the suit to retain its shape after many uses but also ensured it dried quickly after a swim.
But the appeal of Ever-Float suits didn’t stop there. They were available in a variety of chic styles and vibrant colors, making them a must-have fashion item for the beach. Each suit also included a built-in bra and removable straps, offering further versatility and comfort.
The Ever-Float Safety Swimsuit reshaped the way women viewed swimwear. No longer were swimsuits merely about fashion or modesty; the Ever-Float suit brought safety and confidence to the forefront.