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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

The Mark Eden bust developer was a device and regimen that promised to enlarge woman’s breast. This product was built in the early 1960s and marketed in women’s magazines during the 1960s and 1970s. Their ads claimed lofty and impossible results such as “For thousands, Mark Eden has transformed flat bustlines into the firm, shapely fullness.”

The product looked like a clamshell device with a spring to provide resistance and it came with a regimen of exercises. The Mark Eden bust developer was sold in two different versions, the only difference being the wording on the accompanying booklet. The earlier book was so much more effusive in its claims, something it later had to tone down under threat of mail fraud.

The United States Postal Service repeatedly attempted to shut the Mark Eden business due to false and misleading claims. The Mark Eden slightly modified their advertisement and brought suit against the postal services. The Mark Eden bust developer was one of several body and exercise products marketed by Feather, who also sold various other slimming and body modification products. In 1981, Feather was indicted on 11 counts of mail fraud. In settlement of this case, in 1983 the Mark Eden bust developer disappeared from the market, along with Feather’s other body image products. The Feather was made to pay a $1.1 million fine.

#1 Over 3 Full inches added to my Bustline in 8 Weeks

Over 3 Full inches added to my Bustline in 8 Weeks

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#2 Mark Eden Bust device with guide.

Mark Eden Bust device with guide.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#3 The fabulous Makr Eden Bust Developer.

The fabulous Makr Eden Bust Developer.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#4 How to Exercise pages

How to Exercise pages

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#5 How to Exercise pages

How to Exercise pages

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#6 How to Exercise pages

How to Exercise pages

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#7 How to Exercise pages

How to Exercise pages

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#8 1, 2, 3 inches on my bustline in just 1 week.

1, 2, 3 inches on my bustline in just 1 week.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#9 My Bustline went from a flat 35 to a full 39 in just 8 weeks.

My Bustline went from a flat 35 to a full 39 in just 8 weeks.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#10 I increased my bustline from 35 to a full 39 in just 8 weeks.

I increased my bustline from 35 to a full 39 in just 8 weeks.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#11 Amazing gains on their Bustlines.

Amazing gains on their Bustlines.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#12 We increased our Bustline 4 inches in just 6 weeks.

We increased our Bustline 4 inches in just 6 weeks.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#13 The World’s greatest bust developer.

The World's greatest bust developer.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#14 I increased my Bustline from 35 to full 40 in just 8 weeks.

I increased my Bustline from 35 to full 40 in just 8 weeks.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#15 I’m really proud of my new bustline.

I'm really proud of my new bustline.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#16 A girl doesn’t have to be flat-chested.

A girl doesn't have to be flat-chested.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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#17 I really wanted a fuller bustline for summer.

I really wanted a fuller bustline for summer.

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Mark Eden Bust Developer: A Device That Promised to Transform “Flat Bustlines Into Firm and Shapely Fullness”

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Written by Orla Morris

Full-time dress and costume designer, Half Persian half Italian. I still don’t know how to write, but i'm writing and you are reading :)

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