In 1938, a magazine aimed at single women published a list of dating tips that reads like a strict rulebook from another world — because it basically is. Gender roles were rigid, and the pressure on women to appear perfect, quiet, and effortlessly appealing on a date was very real. These tips weren’t meant to be funny. They were dead serious advice for women who wanted to attract and keep a man’s attention. Looking at them today tells us a lot about how much daily life and social expectations have shifted.
The rules covered everything from how a woman should dress to how she should sit, speak, and even feel. One of the first pieces of advice set the tone immediately — a woman should never let her date see her getting ready.

Maintaining a polished appearance was a central theme throughout the list. That extended to undergarments, which the magazine had no hesitation addressing directly.

Personal grooming habits also came under fire. Borrowing a man’s handkerchief was considered a serious social misstep, especially if lipstick was involved.

Body language mattered just as much as appearance. A woman was expected to hold herself properly at all times — and to hide any sign that she wasn’t having a wonderful time.

Touching up makeup in the car was also off the table. A woman was expected to arrive already perfect, with no visible effort required.

Public displays of affection toward a date were frowned upon just as much as ignoring him. The line between too cold and too familiar was apparently very thin.

Speaking to other men during a date was also seen as a problem. A woman was expected to keep her social attention squarely on her escort.

Even conversations with restaurant staff were regulated. Chatting up the headwaiter about past outings was considered poor form and a breach of date etiquette.

The magazine made clear that a careless attitude toward one’s appearance or behavior was essentially a dealbreaker.

Emotional expression was another area under strict control. Trying to steer a man’s feelings or push him to say things he wasn’t ready to say was listed as a firm no.

Talking about fashion was also off limits. No matter how excited a woman was about a new dress, describing it to her date was considered a conversational dead end.

And finally, drinking too much was treated as one of the worst offenses on the list. A woman was expected to maintain composure and dignity for the entire evening, no exceptions.






